Just because of its determination to provide better and better fluid control solutions for the energy value chain, CIRCOR has always insisted on serving the most demanding applications in the world, and providing the valve, pipeline, instrument, fluid control and motion control solutions that best meet the needs of customers. Since its establishment in 1999, CIRCOR International has always attached importance to business development and strategic acquisition, and has successfully achieved the steady development of the company.
"Since I joined CIRCOR in 2013, we have gradually transformed from a holding company to an operating company. In addition, in the past few years of development, the company has also been increasing its efforts in acquisition." Mr. Scott Buckhout continued: "In the past development history, the company did not make full use of its advantages in many business categories, but allowed each business department to run its own affairs. However, the long-term development experience has made us gradually realize that our idea should be to make the company a unified whole in the eyes of customers, so that Broad's products and brand structure can give full play to its advantages and jointly promote the company "
In fact, the service objects of CIRCOR cover almost all major end markets: oil and gas, power generation, processing, general industry, commercial and public utilities, aviation, national defense, marine industry, etc. With such confidence, CIRCOR firmly believes that its rich product structure can become a powerful force to expand the market.
"Most of our customers belong to different industries. Our company's services cover almost all markets, but are provided by different business departments scattered around the world. We are always striving to build a larger, more comprehensive and more solution oriented company, so as to provide customers with more comprehensive products. From the perspective of business development, we must To help customers understand the comprehensiveness of the company's products, so that more customers' needs can be better met. And from the perspective of developing customer relations, the same is true. " Mr. Buckhout then said to us: "Many of our customers are seeking to reduce the number of suppliers - that is, if our product structure and solutions are more comprehensive, we will become more competitive suppliers.
Comprehensive product structure and services
Pibiviesse special control (ball) valve, widely used in Asia
In order to meet the increasingly complex and diversified needs of customers, the strategy of CIRCOR is to expand its product structure and produce customized products and solutions for different end markets. Therefore, the company's product structure is comprehensive and has a high design content, including control valve, gate valve, stop valve, check valve, ball valve, automatic recirculation valve, special instrument valve, pipe fittings, pig, flow assurance and cleaning services. It is particularly worth mentioning that CIRCOR can customize and design products according to customer needs and provide considerate after-sales service.
"Our key business is high-end solutions. And because our products and brand structure are very comprehensive, we can basically come up with solutions no matter what applications the products are used for. Over time, we have a very large customer base," said Erik Wiik, president of Energy Group.
In order to continue to meet the increasingly high requirements of customers and the increasingly strict industry norms, the company spared no effort to constantly supplement and improve its own brand and product line through its own development and acquisition. "The premise for us to develop solutions is to have a deep understanding of the service objects and the industry in which we are located, so that we can come up with better and more reliable solutions. Moreover, the experience we have accumulated in one field can be used in many other fields," Mr. Wiik continued: "In order to continuously optimize and expand the product structure, we have always adopted two methods of self research and development and external procurement, because both of them are very effective."
"The company's financial situation is very good, so we will continue to make acquisitions. For this reason, the company has also established a complete set of integration processes, and now what we need to do is to find the most suitable acquisition target. Suitability is the first factor we consider. We are looking for enterprises with technological attractiveness." Mr. Buckhout added.
In 2016, CIRCOR acquired Critical Flow Solutions (CFS), which is the largest acquisition of the company so far. CFS is famous in the industry for its high-tech valves and automation equipment used in severe conditions. With the further development of downstream refining industry by CIRCOR, this acquisition has laid a solid foundation for the company to expand its business. CIRCOR has inherited CFS's proprietary technology, huge user base and considerable after-sales service business, and has reaped rich returns.
Invest in innovation
CIRCOR Asia Pacific Sales Office
CIRCOR believes that investment in R&D, technology and innovation is a must for any enterprise that wants to develop successfully. With diversified products, the company will be able to provide customers with optimal and most suitable solutions for specific purposes.
Mr. Wiik said, "Diversity is competitiveness. We must clearly recognize that customers' needs are changing, the world is changing, and industry regulations are also changing, so as to maintain our leading position. It is not enough to respond to customers' requirements only. We must proactively predict their future needs from a forward-looking perspective.
CIRCOR's persistent pursuit of innovation is very intuitive: it can not only provide standard products, but also provide a variety of specially designed solutions for more demanding requirements. The market and application fields represented by customer groups are extremely extensive, and special products must be used for many severe working conditions. Fortunately, no matter for high-pressure, corrosive or other severe working conditions, CIRCOR has enough ability, technical know-how and experience to customize corresponding solutions for customers.
Extended reading: CIRCOR valve , CIRCOR valve dealer, CIRCOR valve dealer
